Our story began nearly a decade ago, culminating in early 2024 under unusual and unexpected circumstances, while we were living urban lives in the vibrant, dynamic cities of Asia. It was a journey shaped by both life and loss, pain and hope—leading us on a path of reflection, travel, and discovery, where we uncovered rare treasures we had long sought.

With a deep yearning for renewal, born from the realization that life, in all its fragility, is profoundly beautiful, we set out on a quest to discover the finest creations of human civilization. We found our purpose in extra-virgin olive oil—not by chance, but because it spoke to us while serving our cause, embodying knowledge, purity, and beauty.

Our journey through the Mediterranean rim, the cradle of modern civilization, led us to connect with exceptional olive oils, a testament to authenticity and quality that refuse to be compromised. These olive oils are produced by accomplished, devoted artisans, deeply rooted in traditions that are increasingly difficult to preserve.

What we discovered remains untouched by the noise of marketing campaigns. Upholding ancient methods that reflect the true essence of their craft, these small olive oil creators are too proud to conform to the demands of commercial trade.

We chose to carve a unique and delicate path to bring these hidden gems to the discerning few—those who can appreciate and afford the rare experience of discovering off-the-beaten-track treasures that embody what truly matters.

This project became SORA.
In Japanese, ‘SORA’ means ‘sky’ or ’empty space,’ symbolizing our aspiration to explore the vast yet inconspicuous possibilities of our world. It represents the bridge between nature and culture, and between the heavens and the souls.